Two materials. One standard: actually good for your skin.
Most affordable jewelry is made from brass or copper with a thin gold layer on top. We use 18K PVD on surgical 316L steel, and ASTM F-136 titanium. Both are skin safe. Both are built to last.
Gold that's fused to the metal, not just sitting on top.
PVD vaporizes 18K gold in a vacuum and fuses the atoms directly into 316L surgical steel. The result is a bond that doesn't peel, doesn't tarnish, and doesn't care about water.
Two very different things wearing the same name.
Both call themselves gold plated jewelry. But what's happening at the molecular level couldn't be more different.
The difference you can't see.
| Traditional electroplating | Flaire 18K PVD on 316L |
|---|---|
| Nickel barrier sits next to skin | Nickel locked in alloy, within EU safe threshold |
| 0.5–2.5µm coating, fades in months | 2–5µm PVD, molecularly bonded |
| Degrades with moisture | Water safe: shower, swim, sweat |
| Brass or copper base, reactive | 316L surgical steel, inert |
| Nickel touches skin when coating wears | Steel touches skin, still safe |
| Cyanide bath required | Vacuum process, no toxins |
Three things we refuse to compromise on.
Every material decision comes back to one question: will this still be good after a year of daily wear?
316L surgical steel base. Nickel below EU threshold. If the coating wears through, steel is still underneath, not brass, not nickel.
316L surgical steelPVD fuses 18K gold atoms directly into the steel in a vacuum. It doesn't peel. It doesn't chip. It's a fusion.
18K PVD processMolecularly bonded means no gap for moisture to get in. Shower in it. Swim in it. It doesn't care.
Water + tarnish proofJewelry that lasts as long as you wear it. Finally.
Skin friendly · Water proof · Long lasting · Affordable