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Why our materials matter

Two materials. One standard: actually chosen for your skin.

Much affordable fashion jewelry is a brass or copper alloy with a thin gold layer on top. We use 18K or 24K PVD gold on 316L stainless steel, and ASTM F-136 titanium. Both are chosen for low skin reactivity and everyday wear.

Gold applied in a vacuum, on a steel base.

PVD vaporizes 18K or 24K gold in a vacuum and deposits it onto 316L stainless steel as a thin layer. It's made for everyday wear, showers and sweat. Highly durable compared to traditional plating.

18K/24K
PVD gold coating
316L
Stainless steel base
PVD
Vacuum-applied gold finish

Two ways of getting gold onto metal.

Both can be called gold plated. How the gold is applied, and what's underneath it, can differ a lot.

Traditional electroplating cross-section
Gold PVD on 316L cross-section

What's different under the gold.

Scroll to compare
Traditional electroplatingFlaire PVD gold on 316L
Often a nickel or copper layer under the goldContains some nickel, bound in the alloy. Published lab tests on 316L show very low nickel release
Thin plating can wear through. Thickness varies by makerVacuum-applied gold finish on stainless steel
If the base metal is exposed, it can react with sweatMade for showers, swimming and sweat
Brass or copper base can react with sweat316L stainless steel, a corrosion-resistant steel
Copper or nickel underneath can touch skin as plating wearsIf the finish wears, steel is what touches skin
Often uses chemical baths, including cyanide-based onesApplied in a vacuum chamber, with no plating bath

Three things we refuse to compromise on.

Every material decision comes back to one question: will this still be good after a year of daily wear?

Built on steel, not brass.

A 316L stainless steel base, which has shown very low nickel release in published lab tests. If the finish wears through, it's steel underneath, not brass or copper.

316L stainless steel
Gold applied in a vacuum.

PVD deposits 18K or 24K gold onto the steel in a vacuum chamber. It's a thin layer, and like any coating it can wear down with friction over time.

PVD gold process
Made for water.

Stainless steel and titanium are corrosion-resistant metals, so showers, pools and sweat are fine. Rinse off chlorine and salt water afterwards to keep the finish looking its best.

Corrosion-resistant metals

Jewelry made for everyday wear.

Corrosion-resistant · Made for water · Affordable

Shop stainless steel jewelry

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